2011年4月3日 星期日

Chapter 4: Rooms Divison Operations

Part One: Departments and their functions in rooms division
There are seven departments in rooms Division:
Front office, Reservations, Housekeeping, Concierge, Guest services, Security and Communications.
The Rooms Division Organization Chart


  
 Functions of different departments:
    1. Front Office
It is the hub or nerve center of the hotel. It is responsible to  sell and up-sell rooms, maintain balanced guest accounts and offer services such as handling mail, faxes, messages, and local and hotel information. It is a revenue center of the hotel.

There are three main types of staff handling the duties of front office:
1.  Front Office Manager: Enhance guest services by developing to exceed guest needs.

2. Guest Service Associate: Greet guests as they arrive at the hotel, escort them to the front desk, personally allocate the room, and take the guest and luggage to the room.

3. Night Auditor: Posts charges, Closes the books on a daily basis, Balances guest accounts, Completes daily reports using the statistics on the following slides.

2.  Reservations
It is a department headed by the reservations manager. The desired outcome of the reservations department is to exceed guest expectations when they make reservations. It is a cost center of the hotel. There are two main types of reservations:

1. Confirmed reservations are made with sufficient time for a confirmation slip to be returned to the client
2. Guaranteed reservations are given when the person making the reservation wishes to ensure that the reservation will be held

3.  Housekeeping
It is the largest department in terms of people. The head of this department is the Executive Housekeeper, and his/her duties are:  providing cleanliness and servicing the guest rooms and public areas, operating the department according to financial guidelines, manage the inventory control – control costs for supplies and equipment. It is a cost center of the hotel.

4. Concierge
It is typically appear in the luxury hotels. It can elevate property’s marketable value. The duties of this department are to handles guest needs, assists guests with restaurant reservations, directions, tickets to shows, etc.
The staff work for this department should have knowledge of the city and ability of speaking several languages. It is a cost center of the hotel.

5. Guest/Uniformed Services
The uniformed staff is headed by a guest services manager, which consisting the door attendants, bell persons, and the concierge. It is a cost center of the hotel.

6. Security
It provides guest safety and loss prevention. The security officers are responsible for the equipment (i.e., smoke alarms, key cards, etc.), safety procedures and identification procedures. It is a cost center of the hotel.

7. Communications
This department is responsible for management of in-house, guest communications, and emergency center. It is a profit center: Hotels generally add a 50% charge to all long-distance calls placed from guest rooms.


Part Two: Role of the Housekeeper



While the housekeeping staff of a hotel is commonly known for room upkeep--restocking toiletries, changing bedding and general cleaning--the role of the department extends beyond hotel cleanliness.





















Importance
  • According to Sudhir Andrews, author of "Hotel Housekeeping," the housekeeping department is vital to attracting and keeping guests through it's role of maintaining top quality decor, cleanliness and service.

Service Staff

  • The housekeeping department includes many roles in the service staff of a hotel. Aside from room attendants, who tend to room cleanliness, the department includes gardeners, maintenance men, bellhops, laundry staff and floor managers, as well as, occasionally, customer service professionals.

History

  • Matt A. Casado, author of "Housekeeping Management," said the history of hotels can be traced back even further than the ancient "houses of rest and solace" in Pompeii. The modern hotel--and hotel staffing--arose from the inns popular in 14th century England, such as those found in Chaucer's "Canterbury Tales."

Housekeepers

  • According to an article on expresshospitality.com, most customer complaints are directed to the chief housekeeper and sorted out among the housekeeping staff. The article also noted that housekeepers often coordinate purchasing special items and assist sales teams.

Special Roles

  • According to Casado, the housekeeping department is also responsible for a level of security, safety and environmental duties such as composting and recycling.


Part Three:The Guest Cycle

The guest cycle describes the different situations that the guest encounters during entire process of booking and living at the hotel.  There are four major stages that the guest must go through:

1.  The Pre-Arrival Stage
         At the pre-arrival stage, the hotel must create a reservation record for each potential guest.  This stage is very important because the very first guest service encounter occurs during the reservation process. The employee who is taking the reservation should have excellent communication skills that will encourage to guest to follow through to the reservation process. 

2.  The Arrival Stage
       At the arrival stage, registration and rooming takes place and the hotel establishes a direct business relationship with the guest. The guest is also asked to give their personal information and financial information to keep in the hotel's records and are given their room number and key after the front desk has all of their information. This is the stage where the guest can check-in to their room. 

3.  The Occupancy Stage
      At the occupancy stage, the front office department must meet the guest's expectations in a timely manner. The staff should give full attention when the guest has a complaint or requests for a service.  In each hotel room, there is a comment card that guests can fill out if they have suggestions on how to improve the  hotel's services.  In addition, if the hotel room has any damage, the guest must pay for the damage fee. 

4.  The Departure Stage
    At the departure stage, the guest must be walked out of the hotel.  The front office clerk must retain the guest's records for future reference.  Lastly, this is the stage where the cashier settles the guest's outstanding balances and charges.  The guest must take all of their belongings out of the room by check-out time, return the room key, and leave the hotel, usually by 12 pm. 
Key Performance Indicators
          The Occupancy Statistics can tell the front desk clerk how well the hotel is doing for that night. The data tells how many rooms are taken. 
         The Percentage of Occupancy shows how full the hotel is.  The higher the percentage, the better.  These numbers are computed on a daily basis to indicate how the hotel is doing for that day.  It is very important for the hotel to keep track of the daily percentage of occupancy so they can predict what rates to assign each hotel room.  

   Percentage of Occupancy =
 Rooms Occupied
         Total Hotel Rooms  x 100%
Another statistic that the hotel computes daily is the Double/Multiple Occupancy Percentage.  This percentage shows how many people will be occupied in one hotel room.  
Double/Multiple Occupancy Percentage =
 Total # of Guests – # of Rooms Occupied x 100%
       # of Double Occupied Rooms 

Chapter 3: Hotel Business

Part One: Types and Locations of Hotels

• City center:
  Meets the needs of the traveling public for business or leisure reasons 
 Hotel Name: Palace Hotel  
 Location: San Francisco, California  
 Link: http://www.sfpalace.com/

    

• Resort:
 Captured clientele 
Hotel Name: Silvermine Beach Hotel  
Location: Silvermine Bay, Mui Wo, Lantau Island 
 Link: http://www.miramar-group.com/en/Our-Businesses/Hotels/Hong-Kong/Silvermine-Beach-Hotel.aspx 



• Airport:
 Guest mix consists of business, group, and leisure travelers; generally in the 200- to 600-room size and are full-service
 Hotel Name: Regal Airport Hotel  

Location: Hong Kong International Airport, Chek Lap Kok,
 Hong Kong  Link: www.regalairport.com 




 • Freeway hotel and motel:
 A convenient place to stay with reasonably priced  
Hotel Name: freeway hotel 
Location: Sydney New South Wales 2064, Australia 
Link: http://www.freewayhotel.com/html/location.html 




•Casino:
 Coming into the financial mainstream; casinos make more money from the gaming than from the rooms 
Hotel Name:  Mirage
 Location: Las Vegas 
Link: http://www.mirage.com/ 



• Convention:
Provides facilities and meets the needs of groups attending and holding conventions 
Hotel Name:  Hilton Americas  
Location: Houston, Texas  
Link: http://www1.hilton.com/en_US/hi/hotel/HOUCVHH-Hilton-Americas-Houston-Texas/index.do 
     
 

•Full-Service:
 Offers a wide range of facilities, services, and amenities 
Hotel Name:  Burj Al Arab 
Location: Dubai 
Link:  http://www.jumeirah.com/hotels-and-resorts/destinations/dubai/burj-al-arab/ 


• Economy/Budget:
 Reasonably sized and furnished rooms without the frills 
 Hotel Name: USA Hostel Hong Kong  
Location: Tsim Sha Tsui, Hong Kong  
Link: http://www.179.hk/Cusac_USA_Hostel_EN.html 



• Boutique: 
 Unique architecture, style, decor, and smaller in size
          Hotel Name: Cosmo Hotel Hong Kong
          Location:  Wan Chai, Hong Kong 
          Link: http://www.cosmohotel.com.hk/



• Extended-Stay:
  Majority of guests are long term
  Hotel Name: Harbour Plaza 8 Degrees
  Location: 199 Kowloon City Road, Tokwawan, Kowloon, Hong Kong
  Link:
http://www.harbour-plaza.com/en/accommodation.aspx?hotel_id=hp8d&section_id=acco&subsection_id=studio-suite&path=studio-suite 


•All-Suite Extended-Stay:
 Additional space in the form of a lounge and possibly kitchenette
 Hotel Name: Conrad
 Location: Hong Kong
 Link:
http://conradhotels1.hilton.com/ 



 
•Condotel:
Combination of hotel and condominiumHotel
Name: New Kuta Condotel Bali
Location: Bali
Link: http://hotel.newkutacondotelbali.com/ 
  

•Mixed-Use:
Hotel that may also have residencesHotel
Name: Pazhou Hotel and Mixed-use Development 
Location: Guangzhou 
Link: http://www1.aedas.com/Asia/PazhouExhibitionCenter 


  

 
• Bed & Breakfast:
Accommodations with the owner, who lives on the premises or nearby, providing a clean, attractive accommodation and breakfastHotel Name : B&B Cheung Chau
Location: Cheung  Chau
 Link: http://www.bbcheungchau.com.hk/ 




Part Two: Unusal Hotels

1. The Ice Hotel
–Hotel Name: ICEHOTEL 
–Location: Icehotel, Marknadsvägen 63, 981 91 Jukkasjärvi, SWEDEN
–Link: http://www.icehotel.com/


Winter activities
ICEHOTEL offers a variety of exciting adventures in Jukkasjärvi, Lapland and northern Norway between Dec 10th 2010 and April 24th 2011. Join us on a snowmobile tour across the winter wonderland or try ice sculpting, dog sledding or experience Sami culture. 
Snowmobile tours
·    Dog sledding
The wilderness around Jukkasjärvi is a landscape without roads. Our four-legged local transport can forge its own paths over the expanses of white snow. Experience the dream-like sensation of being close to everything – animals, snow and nature – with yourself in the center of it all.


Skiing & snow shoes
Björkliden Fjällby has real mountains for real skiers and meter deep natural snow. The winter season starts in early February and ends in mid May. The vertical drop is up to 538 metres which is the third highest in Sweden.


Sami culture
When you come to Jukkasjärvi in Sweden, you also come to Sápmi - the Sami people's own name of their land. The Sami (lappish people) that lives here speak their own language and have their own culture.


Arctic Trail snowmobile safari
Explore the landscape of Sami culture in Lapland. Travel along the ancient trails of this aboriginal people, through the forest and over the mountains. Come along on an unusual and fascinating snowmobilesafari, far off the beaten path.


Driving adventures
Northern Light tours
Come along on the search for the Northern Lights and enjoy a true winter experience. In the northern hemisphere, in the so-called Aurora oval, Northern Lights can be seen almost every clear night. In Sweden the Aurora oval usually at Kiruna's latitude, so the chances to see the Northern Lights are probably the best in the world.


Esrange Space Center
Esrange Space Center, the Swedish Space Corporation’s (SSC) site, is an international center for space and environmental research and located 45 km outside of Kiruna.


Ice sculpting
A must for visitors to ICEHOTEL. The material – the crystal-clear ice – is plentiful around Jukkasjärvi in both summer and winter. ICEHOTEL artists introduce you to the magical world of ice sculpting using special ice implements and with professional guidance.  
Summer activities
The summer in Lapland is intense. The sun sparks to life and burns for 100 days and nights without setting, melting snow and ice and transforming the countryside into a vibrant green. The nights are as bright as the days. Welcome to experince summer in Jukkasjärvi from June 10th to August 22nd 2010.
Adventures under the Midnight Sun
The period from early June to late July, is like one long day north of the Arctic Circle. The sun never reaches the horizon, it is visible even at midnight, which is called the Midnight Sun. Sleep is irrelevant and your energy reserves are almost unlimited. Take advantage of it. Experience nature at night - when all the excitement happens.


Hunting & fishing
Lapland offers amazing opportunities for exciting hunting in spectacular wilderness. Lapland has Europe’s largest bull moose as well as excellent populations of ptarmigan, capercaillie, grouse and black grouse. As well as some of the most well-renowned fishing waters where char, grayling and salmon swim side by side.


River rafting & canoe
Since the 70's, ICEHOTEL has arranged adventures for tourists during summertime where river rafting being the number one activity. Rafting has something for everyone, young or old, timid or brave. 


Sami culture
When you come to Jukkasjärvi in Sweden, you also come to Sápmi - the Sami people's own name of their land. The Sami (lappish people) that lives here speak their own language and have their own culture.


Driving adventures
The ice awaits, the engine is revving, the snow flying. To sit behind the wheel of a car or four-wheel ATV, stepping on the gas and drive over ice, snow, land and forest, is a real adrenaline rush. It is also a learning experience, you practice mastering motor vehicles on challenging terrain. In addition, you can compete against your friends - which one of you is the most skilled driver?


Moose, reindeer & horse
In our neck of the woods, there are plenty of reindeer and moose. Chances to meet them during our tours are very good, whether you travel by snowmobile or on horseback. On our Sami activities you can meet and feed domesticated reindeers, or why not try driving a reindeer sled on your own?


Esrange Space Center
Esrange Space Center, the Swedish Space Corporation’s (SSC) site, is an international center for space and environmental research and located 45 km outside of Kiruna.


Courses
We hold a range of courses on life in the woods and in the mountains, team building and leadership development. Our popular ice sculpting classes are available both winter and summer and this year we have added many more interesting and inspirational courses to our repertoire.


Summer conferences and events
As a destination management company, we strive to offer you the best our surroundings, summer and winter. Get inspired buy our suggestions, such as whale safari, experiencing the Midnight Sun and exploring the mountain scenery.


Motorcycle adventure tours
This summer you can rent your own exclusive Victory, 1700cc, and ride on some of Northern Europe's most beautiful roads. ICEHOTEL and Polaris Industries offer a completely new and unique motorcycle package including accommodation. Join us at Victory Road and experience the mountains, fjords, lakes and waterfalls of Lapland, Lofoten or North Cape.


2. The Treetops Hotel




–Hotel Name : Hotel Treetop- THEKKADY
–Location: Hotel Treetop, Thekkady, Idukki Dist , Kerala , Pin 685 536
–Link: http://www.hoteltreetop.com/


recreation out
Water Safari:
Treetop offers you something superb as this:
"a wonderful chance to observe wild life in their natural habitat up close from the safety of your boat- at the Periyar Tiger Reserve, located close by."

Trekking:
Through the forests, with guides, to neighbouring coffee, tea & spice plantations.

•The Underwater Hotel
–Hotel Name : Jules Underwater Hotel
–Location: Key Largo Undersea Park, Key Largo, Florida
–Link: http://www.jul.com/




Part Three: Franchising, Management contract and Vacation ownership

Franchising

"Franchise” is a word derived from French that literally means independence or privilege.

Franchising is a strategy appointed by businesses to grow in the market.
Franchising allows a number of independent units to share dependency and brand name of a particular company in the market. This indicated the franchises are not exactly independent companies but are representing the original company in an independent manner.
This allows the company to have a major share in the market in form of these franchises as well as direct company branches and offices, thus allowing the company to dominate in the market.

It is currently estimated that 65% of hotels in the world are franchised. 

There are several compelling reasons to join a hotel franchise some of which include:
- the leadership and expertise of an executive team with a sound knowledge of the hotel industry,
- an international reservation delivery system,
- national and international advertising, marketing and promotion, name recognition, brand loyalty, training programs for staff and upper management, standardized operational procedures and national purchasing programs.

These are a few of the benefits one can take advantage of by joining a hotel franchise.
Hotel franchising is neither cheap nor easy, it requires plenty of start up or working capital to join a hotel franchise and have to adhere to the sometimes strict polices that a franchisor can enforce with regards to sanitation, hygiene and staff management.
Franchising indicates the company already has a good standing and wishes to expand. So the customer base is already built and the franchising should have no problems even during the initial stages. This will ensure good business right from the start and ensure that the franchiser feels motivated by the response.
Also, franchises can attain growth fairly quickly compared to the regular businesses. This is because there is no limit to the number of franchises that can rise under a particular company.
Examples:
-The Sheraton
- The Hilton
- Ritz Carlton

Management Contract
A management contract is an arrangement under which operational control of an enterprise vested by contract in a separate enterprise which performs the necessary managerial functions in return for a fee.

Management contracts involve not just selling a method of doing things (as with franchising) but involves actually doing them. A management contract can involve a wide range of functions, such as technical operation of a production facility, management of personnel, accounting, marketing services and training.


In Asia, many hotels operate under management contract arrangements, as they can more easily obtain economies of scale, a global reservation systems, brand recognition etc. It is not unusual for contracts to be signed for 25 years, and having a fee as high as 3.5% of total revenues and 6-10% of gross operating profit.

Examples:
- Louvre Hôtels
- Common Wealth Hotel
- Marriott International Corporation
- Marco Polo


Vacation Ownership

From its beginnings in the French Alps in the late 1960s, vacation ownership has become the fastest-growing segment of the U.S. travel and tourism industry, increasing in popularity at the rate of nearly 16 percent each year since 1993.

Today, more than five million households own vacation intervals at nearly 5,000 resorts located in 110 countries. Vacationers around the world are turning to resorts as their preferred travel destination, with timeshare owners hailing from 174 countries. North America remains the global leader with nearly half of all the resorts and more than two million owners. Europe is the second most dominant region, with over 750,000 owners worldwide and more than 1,300 resorts. Timeshare resorts are found across the globe in popular vacation areas near beaches, rivers and lakes, mountains and even major cities.

By locking in the purchase price of accommodations, vacation ownership helps to assure future vacations at today's prices at luxurious resorts with amenities, service and ambiance that rival any of the world's top rated vacation destinations. Through vacation exchange programs, timeshare owners can travel to other popular destinations around the world. With unparalleled flexibility and fully equipped condominiums, which offer the best in holiday luxury, vacation ownership puts consumers in the driver's seat, allowing vacationers to plan and enjoy vacations which suit their lifestyle.

Vacation ownership is one of the most evolving and profitable sectors in the hospitality and leisure industry. A sector once dominated by private developers selling one-week fee intervals, now includes publicly-traded hospitality companies actively developing a full range of offerings at different price points in resort and urban destinations.


Examples:
- Hilton Grand Vacations Club
- Marriott Timeshare Resort (Marriott Vacation Club)
- Four Season Timeshare Resort (Four Season Residence Club)
- Disney Timeshare Resort (Disney Vacation Club)
- Hyatt Vacation Club Resorts (Hyatt Vacation Club)