Chapter 11: Gaming Entertainment

Part One: How gaming entertainment converges with the hospitality industry in terms of its economical and social impact


In terms of Economical Impact:
- Casinos attract tourists from all around the world.  For example, Macau is a pretty small city in China.  However, because it is famous for casinos and is known as the second Las Vegas, many tourists come here to have the experience.  The casinos make Macau a more famous place, without it, the city would not have as much tourists.

- The gaming industry also creates many jobs.  Since there will be many tourists coming into the city, there is a higher demand for more restaurants and hotel rooms, therefore, they need people to work in those positions. 

- One negative impact is that the casinos take away business from the other local services and restaurants that are just a few miles away because everyone is just focused on going to the Casinos and nowhere else. 


In terms of Social Impact:
-  Gambling may increase the crime rate of the city, as well as fear of bankruptcy and debt. For example, some people are very addicted to gambling and if they lose, they may not be able to control their emotions, which may lead to a fight or argument. 

-  Gambling is related to the socio-demographic factors, such as social-class, gender, and ethnicity.

- The gaming industry brings many people to that one region all at once, so there will be a demand for more hotel rooms.

 Part Two : Find out more about the successful strategies of operating gaming entertainment


1. Provide free shuttle buses to and from major arrival and departure areas such as the ferry and airport. These services provides guests with easy access to the casino so they don't have to find ways to arrival or depart on their on. Convenience is one way to help attract customer to come and play. For example, Venetian in Macao offers to free shuttle buses from the Macao Ferry to the Venetian very frequently and vice verse.

 

2. Provide surprising lucky draw to attract guests to come. By given customer's a chance to win prizes, it will help the casino to attract more guests to come. For example, The City of Dream in Macao hands out lucky draw cards to guests for them to have a chance to win prizes during their 1 year anniversary; just like the picture below.

3. Create or build more attractions that are suitable for a family of all ages. For example, Venetian Macao is an resort that offers attractions such as shopping, kid's zone, shows, casino, etc. Kid's zone should be available so that when the adults are gambling, the children can play in the kid's zone. Not everyone in the family or group is interested in gambling, therefore, additional options should be available to customers to choose from.This can help attract more and more customers to come because they provide entertainment for everyone.
Venetian: "The Canal Shoppe"

 Venetian: "Zaia" a showed that is currently showing in Venetian.