Part One: 1 topics about the Restaurant Business - Menu Planning
Steps for menu planning
Step 1
Plan the dinner meats or other entrées for the entirecycle. Entrées are the most expensive food on the menu and cost can be controlled with careful planning from the beginning. On a selective menu, remember to put expensive items together at the same meal so clientele must choose between the options and not select both items. Start with entrée categories and then fill in specific items. If achoice of entrée is offered, the alternatives should be availablefor individuals who have religious or dietary restrictions. Watch for repetition on preceding and subsequent days.
Step 2
Select the lunch or supper entrées. This is for the smaller meal of the day. Avoid using the same entrée category that you used on the dinner menu. Provide variety of preparation also (e.g: Soups, sandwiches & main-dish salads)
Step 3
Decide on the starch item appropriate to serve with theentrée. Usually, if the meat is served with gravy, a mashed, steamed, or baked potato should be on the menu. Scalloped, creamed, or au gratin potatoes are most appropriate with meats without gravy. Rice and pastas can be utilized instead of potatoes to add variety.
Step 4
Select vegetables, salads, accompaniments, and appetizersnext. Work back and forth between the meals each day to avoid repetition. Make sure you introduce texture and color contrast along with interesting flavor combinations.
Step 5
Plan desserts for both meals. Don’t forget to use a variety of fruit, pudding, ice cream or frozen desserts, cake, pie, cookies and other baked items.
Step 6
Add breakfast and snacks. Make sure you have met all the daily nutritional needs as you fill in the last part of the daily menu.
Step 7
Review the entire day, week, and cycle as a team. Determine if clientele and managerial considerations have been met. Have you spread out the use of high fat, high calorie, and high sodium foods? By doing this, more people can eat the “regular” menu. It will also make the job of writing diet
spreadsheets a lot easier. Don’t forget to make one last check of the menu for duplication and repetition from day to day.
Part Two: different characteristics of chain & independent restaurants
Characteristics of Chain Restaurants:
-Chain restaurants are corporate-owned or franchised.
-Chain restaurants can usually be recognized by everyone. They advertise all over the place, such as Television ads, posters inside of the MTR station.
-They have a standard format of how to run the restaurant and offer a standard menu at every location. After paying the initial fee, everything is provided like a package, the operator just need to follow the standard rules.
-Chain restaurants can usually be recognized by everyone. They advertise all over the place, such as Television ads, posters inside of the MTR station.
-They have a standard format of how to run the restaurant and offer a standard menu at every location. After paying the initial fee, everything is provided like a package, the operator just need to follow the standard rules.
-Many chain restaurants, such as Mcdonalds, are identical in interior design, menu, level of service and atmosphere. They need to keep this consistancy so they can keep the customer's expectations and satisfaction. (Everything is standardized)
-Chain restaurants must proceed a part of their profits to the headquarters/franchisor every year.
-Chain restaurants involves the least financial risk in that the restaurant format, including building design, menu, and marketing plans, already have been tested in the marketplace.
- Chain restaurants usually found near shopping malls and tourist areas.
- Suitable for people who have enough capital but lack of expertise on operating a business
- Chain restaurants usually found near shopping malls and tourist areas.
- Suitable for people who have enough capital but lack of expertise on operating a business
Characteristics of Independent Restaurants
- Owned by one or a group of people
- The restaurant is usually only known to Locals around the area
- Allows the owner to be creative for the interior design of the restaurant, training employees, menu choice, and service.
- Independent restaurants usually have unique choices of food.
- Requires alot of the owner's time and energy in running the restaurant smoothly
- Profits generated are kept by the owners
- Owners need to bear high risk of failure
-people who are creative, aggressive and has workaholic attitude is suitable to invest in independent restaurant
- Profits generated are kept by the owners
- Owners need to bear high risk of failure
-people who are creative, aggressive and has workaholic attitude is suitable to invest in independent restaurant
Part Three: real life examples of each classification of restaurants
Independent Restaurants:
Chain Restaurants: KFC, Mcdonalds, Burger King, Pizza Hut, Cafe De Coral, Ajisen Ramen, Yoshinoya.
Fine Dining: Whispers Bar & Fine Dining
Theme Restaurant: Choco Cat Cafe(Flat D-E, 3/F Po Ming Building, Fu Ming Street,, Causeway Bay). This restaurant allows the customers to dine in with real cats. They are also allowed to play with them. Many of the food here are cat shaped.
Celebrity Restaurant: Shop 13, 12/F, Langham Place, 8 Argyle Street, Mong Kok
Steakhouses: Outback Steakhouse, Flemings, Ruth's Chris
Casual Dining: Baab Korean Casual Dining (Shop B109-B110, Basement 1, Tsuen Wan Plaza, 4-30 Tai Pa Street, Tsuen Wan)
Casual Restaurants: Ruby Tuesday, Watami Japanese Casual Restaurant
Family Restaurants: Rainbow Seafood Restaurant 天虹海鮮酒家 (G/F,1A-1B,5,16-20, 23-24,First Street,Sok Kwu Wan, Lamma Island)
Ethnic Restaurants: Palki Indian Restaurant 皇轎印度餐廳 (G/F, Fook Wah Mansion, 2 Tsing Fung Street, Tin Hau)
Part Four: recent local trends about restaurant business
- 1. Chain Restaurant in MTR station
In Central district, there are some fast food chain restaurants operating the shop inside or nearby the MTR station. To cope with a high demand of meal in peak hour especially lunch time, their branches are located in a place where is closed to office and transportation. The feature of this kind of shop is that they do not provide seat for customer because it is only for take-away service. However, some shop may provide some area to customer for dining.
Example: 大家樂， café de Coral
Address: 中環香港機鐵站27A及27B舖
Example: Maxim’s MX
Address: |  2. Fusion cuisine Merging ingredients and techniques from different dissimilar cuisines into a single dish is an idea of cooking fusion cuisine. These kinds of restaurant often made use of the material and cuisine to create a unique menu which is very attractive to those customer who demanding the brands new thing. Example: Buongusto Italian Thai Fusion Address: 中環蘇豪歌賦街43號   Example: Fusion 5 th Floor Friendly’s Kitchen Address: 上環文咸東街22-26號柏廷坊5樓  Op3. Operatting in historical heritage Recently, there are several historical heritage that were used for catering and beverage such as Murray Building (Stanley), Western Market (Sheung Wan), 1881 (Tsim Sha Tsui), The Pawn (Wan Chai). The restaurant chose to operate into a heritage. The customer can be served in a theme dining room with a special atmosphere. The location is unique and exclusive so it can attract the tourists to come.   |
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